Rural Reach Webinar - SHAPING A PUBLIC AGENDA: A starter kit for rural docs

Mr. Robert Steiner, MBA will bring us "SHAPING A PUBLIC AGENDA: A starter kit for rural docs" for the next Rural Reach Webinar.

Host and Moderator, Dr. Sarah Giles.

Please note, this is not an accredited event.

Free for SRPC Members / $50 for General Admission

Date: MONDAY APRIL 14
Time: 7 PM (Eastern Time)
[click to convert to your local time]
Location: Zoom - The link will be in the confirmation email

Can't make it live? No worries! The session will be recorded and shared with registered attendees. 

Rural physicians have a unique vantage point on their communities and, as advocates, can make a powerful contribution to the public discussion.

Knowing how to think like a journalist will help you have that kind of impact, without having to stand on a soap-box yourself. In this session, you’ll learn how to see the world like a reporter and how to pitch the kinds of stories that reporters will want to cover -- or that you could cover yourself.  We’ll introduce a simple framework and workshop your ideas.

Presenter: Mr. Robert Steiner, MBA

Director, Fellowship in Journalism and Health Impact Assistant Professor, Dalla Lana School of Public Health Sciences, University of Toronto. 

Robert Steiner is Assistant Professor at the Dalla Lana School of Public Health Sciences at the University of Toronto and Director of the Dalla Lana Fellowship in Journalism and Health Impact. The fellowship is the first journalism program designed specifically to teach journalism to outstanding subject-matter specialists. He also teaches political advocacy and communications to graduate students in public health and is affiliated with the World Health Organization Collaborating Centre on Bioethics, where he leads a project to trial new trust-building strategies in WHO member states. Professor Steiner began his career as a global finance correspondent for The Wall Street Journal with postings in New York, Hong Kong and Tokyo, where he was a finalist for the Pulitzer Prize, won two Overseas Press Club awards and the Inter-American Press Association Award. After leaving The Wall Street Journal, Prof. Steiner received his MBA from the Wharton School of Business (University of Pennsylvania) and then worked as a business strategy executive, first at The Boston Consulting Group and later as Group Vice President in charge of Strategic Planning for Bell Globemedia, parent of the Globe and Mail and CTV. From 2006 to 2010, he served as Assistant Vice President of the University of Toronto in charge of Strategic Communications.

Prof. Steiner has also held senior health policy positions in Canada. In 2021-22, he served as communications director for the Ontario COVID-19 Science Advisory Table, an independent body that advised Ontario’s Cabinet during the SARS-CoV2 pandemic. In 2010 he ran communications for Public Health Ontario. In 2003-4, he advised the Prime Minister’s Office and the federal Cabinet on the creation of the Public Health Agency of Canada, after serving as health policy advisor and principal speechwriter for Hon. Paul Martin during his successful campaign to be Prime Minister. During the 2000 federal election, Mr. Steiner managed the Liberal Party of Canada’s digital campaign, working for Prime Minister Jean Chrétien.