Santis Health will bring us "Government Engagement 101" for the next Rural Reach Webinar.
Please note, this is not an accredited event.
Free for SRPC Members / $50 for General Admission
Date: Thursday October 23, 2025
Time: 7 PM (Eastern Time)
[click to convert to your local time]
Location: Zoom - The link will be in the confirmation email
Can't make it live? No worries! The session will be recorded and shared with registered attendees.
Description:
This introductory session, led by Santis Health, will provide practical guidance on engaging effectively with government. Participants will learn how to communicate their priorities clearly to parliamentarians and officials, and how to frame questions that foster meaningful dialogue. The webinar will highlight key strategies for building strong relationships with decision-makers, offering practical tools and insights that participants can apply in their own advocacy efforts.
Objectives:
At the conclusion of this activity, participants will be able to:
- Understand the basics of government engagement and why it matters.
- Identify effective strategies for communicating with parliamentarians and government officials.
- Develop practical approaches for framing questions and requests that resonate with decision-makers.
- Gain confidence in initiating and maintaining constructive relationships with government representatives
Presenters: Dave Penner and Peter Cleary
Dave Penner supports a diverse range of clients, including health organizations, professional associations, and industry groups, helping them navigate government decision-making, build advocacy campaigns, and develop engagement strategies that drive meaningful outcomes. His work focuses on bridging client priorities with government agendas to create impactful proposals, strategic communications and engagement plans.
Peter Cleary joined Santis to launch the company’s first regional expansion in 2017, after spending over a decade supporting five cabinet ministers, in three different governments, including supporting two Health Ministers at both the federal and provincial level. Since 2017, Peter has supported a wide range of clients across Canada including health charities, not-for-profits, think tanks, health systems and companies on a range of government affairs, communication and strategic planning approaches. This work focused on how to understand the nexus between client objectives, health system needs and government priorities to then develop and help implement impactful proposals, whitepapers, and engagement strategies to drive towards a meaningful outcome.
